How to Expand Your Project to Japan Market

How to create community and attract new users and investors to your blockchain startup in the third-largest world economy.

Startups from all around the world are curious about the possibilities that Japan can offer. Growing your network, attracting new investors and engaging new users to try your product can be extremely productive in Japan as well as other fast-growing Asian economies.

However, there are a lot of projects, wasting their time and a lot of money with no result.

We are proud to present our new partner, who can make Japan invasion both effective and economically rational.
CoinJinja is not only a listing website, but also a marketing agency, that specializes in creating and managing Japan oriented PR and advertising campaigns.
Let’s briefly go through some really tough points to know about if you are going to invade Japan blockchain projects market.

1. Legality of Marketing Token Sales in Japan

To create your own crowdsale or being able to run a crypto project in Japan you will need to request a permit. All crypto-related business should buy a license to function legally.
This is the case even for projects and exchanges incorporated outside Japan which do their promotion directly. It also applies to companies or individuals offering promotion services — they can only function in the role of “providing information” about blockchain projects.
Good news is that Coinjinja can help you with this type of licenses for your business.

2. Japanese Crypto Investor Portrait

Most cryptocurrency investors in the world have many things in common. However, one should keep some specific Japanese details in mind.

Demographics: In their 30s, male, and single.
English Ability: Even the small percentage who understand English to a usable degree will still prefer to avoid content in English unless absolutely necessary. Similarly, they tend to only use websites and apps available in Japanese.
Knowledge: They are highly educated, savvy regarding IT and finance, and curious about blockchain technology and crypto.
Lifestyle: They spend long hours at work and tend to check in on their crypto interests during their long and crowded train commute. They live alone in a small one-room apartment.
Online Media: They own the latest high-end model smartphone. Their favorite messenger app is Line. Twitter is their preferred social network for crypto-related topics. They follow the top Japanese crypto bloggers and media outlets. Being highly privacy-oriented, they will prefer to remain anonymous with anything related to their investment activity.
Risk Tolerance: They are relatively conservative and tend to stick to the top ten (if not the top five) coins. Having heard about the prevalence of scams, they are skeptical about the vast majority of projects. That said, they are definitely curious about quality blockchain projects and may speculate in promising token sales if it is relatively frictionless to do so.

3. Translation and Localization common mistakes

Why This is Important
Japanese investors are extremely sensitive to the quality of the materials of the project. That is why many projects from the outside of Japan fail to attract new users and resources.
Most Japanese crypto investors have restricted English ability. Even the tiny share ready to read English with ease would still like to not if they’ll avoid it.
They’ll probably be reviewing your content throughout their commute on their phone in a very huddled train. They’ll be tired and simply distracted, thus to maximize conversions, you wish to scale back friction for them. a serious purpose for this can be language.
What to prepare in Japanese
Here is a brief look at what you can translate to achieve your goals on a new market.

Website: If your website is massive and intensive, you’ll be able to simply give a one-page outline with links to the relevant sections and resources. this can be the clean minimum that you simply have to have ready.

One-Pager: Paradoxically, whether or not you give an ideal Japanese translation of your entire report, Japanese crypto investors are going to switch to reading English one if they take a significant interest. this can be as a result of they’re thus accustomed poor translations, inaccurate translations of earlier report versions, or omissions of crucial info that’s contained within the English original. Therefore, you simply have to give a one-pager or simple outline in Japanese.

Twitter: only a few of them can wish to follow your English Twitter account. Twitter may be a place they are going to unwind and wait throughout their commute. it’ll break their flow if their stream has English tweets.

Telegram Group/Channel: equally, most can struggle to follow a messenger group or channel if it’s fully English. produce a separate one for Japanese. Discord is more and more in style among Japanese gamers.

Newsletter: we tend to don’t have to confirm to you the importance of email for promoting. gratuitous to mention, your story can tend to be unheeded unless it’s in Japanese. Moreover, they’ll seemingly mark it as spam if they can’t work out a way to unsubscribe, which is able to have an effect on your deliverability globally if they’re on Gmail or another major email system.

4. Community Management in Japan

If you’re serious regarding the Japanese market, then you would like to possess a minimum of one native who is Twitter/Telegram savvy, understands your project sufficiently to answer tough requests and can be accessible for conferences with key contacts — at least remotely.
Outsourcing vs. Hiring
Outsourcing may be a low-risk possibility for entering the market and that our new partner also provides this service. However, you’ll choose to rent somebody, a minimum of on a distant and part-time basis for your Japanese community management.
It’s tough to search out and rent English-speaking Japanese who meet all of the selected criteria and can work well remotely with minimum direction. you would possibly notice it easier to hunt a Japanese one who lives in your town who a minimum of has the proper angle and convey them into your team in order that you’ll be able to offer them with steerage, direction, and support.
If you wish to rent somebody regular in Japan, the key international enlisting companies are here. There’s conjointly an excess of native ones. the most affordable possibility is to post on

5. Crypto Media in Japan

CoinJinja is one of the top media, spreading the ideas of the crypto projects throughout all the Japan. But the fresh business can also watch for Coinpost, Coin Telegraph, Crypto Times, CoinOtaku and Bitdays. They are also quite popular in Japan and offer sponsored content deals.
Creating strong and useful content on the regular basis is both important and difficult. Suggest focusing on the types of content with CoinJinja below:

Sponsored Tweets: You’ll provide the content in English, and it’ll be tweeted within the optimum Japanese with acceptable hashtags. take into account delivering out one per week for 3 months to achieve traction.

Sponsored Articles: These are an excellent way to educate qualified Japanese crypto investors on your project’s technology, business model, industry, backstory, or team members. take into account delivering out one per month for 3 (ideally six) months. we have a package deal, whereby if you publish through North American country, we’ll conjointly get you on the subsequent largest 5 sites mentioned earlier.

Press Releases: this can be wherever you’d push an interesting announcement believing in hopes that it’ll be picked up by bloggers and journalists who talk about crypto. take into account producing out one per month for 3 (ideally six) months. Note that a distribution service cannot guarantee that your story is picked up — only that it’ll be distributed. Generally, you’ll be able to expect it to be received by up to fifty influencers. the amount that writes regarding it’ll rely upon how interesting it’s deemed.

6. Crypto Events in Japan

CoinJinja can also help you to organize and manage events in Japan.
Here is their advice for it:
Quantity: Tokyo has an abundance of blockchain and cryptocurrency related events ranging from large conferences in five-star hotels to casual meetups and hackathons.
Organizing: Unless your brand is already well-known or you have someone particularly influential behind it, you will find it hard to attract participants.
Meetups: Peatix is the top event directories for Japan’s blockchain and crypto community. Others include Doorkeeper and Meetup. A significant number of events also list on Facebook. Another place to look is Twitter. Most local events will only have information provided in Japanese, but you should be able to find at least a few English speakers if you go.
Conferences: The larger conferences will have information in English and English-speaking staffs that can help your team figure out the logistics of having a booth and scheduling a speaking session. Some to know are Beyond Blocks, Japan Blockchain Conference, and Teamz Summit.


Entering a new market is always a heavy task. Doing it in a totally new cultural environment can be nearly impossible without experienced friends. Great for you that you have this friend and this is our new partner – CoinJinja! Contact them via [email protected] or ask us to meet them in person and we will be glad to help.

Based on the article in CoinView medium blog.