The broader is the media coverage of your ICO, the bigger is your audience and the higher are your chances to raise that necessary amount of money to develop your project. One of the biggest parts you should pay attention to in your ICO marketing strategy is the social media as this is one of the most powerful tools to reach out to the crypto community. In this article, we are going to review the most popular social platforms that will help you promote your ICO and boost your fundraising.
This is a relatively new tool to reach your audience with no centralized authority to ban your ads, thus, it gives huge possibilities to any cryptocurrency-related project. In fact, telegram is one of the most powerful marketing tools that any ICO should use at its fullest.
The most difficult thing is to get the first 100 followers to your telegram group or channel. Invite all the members of your team to the group, place the link on all forums wherever you can find the relevant topics and invite your followers from other channels to join it as well. Once you cross this mark of 100 followers, things will go easier after that. You can try to contact the administrators of other channels and try some paid advertising to their audience.
When using paid advertising on Telegram check thoroughly the channel where you are going to place your ads, as there are many channels with bots and junk audience. Pay attention to the ERR index which you can find on tgstat, it should be no less than 20%. Another sign of a junk channel is the huge amount of promo post that are repeated over and over again. Also, check the date when the channel was created and when the first post appeared there. If there is a huge gap between these two dates the channel is rubbish for sure.
This is one of the biggest social media platforms with more than 2 billion active users all over the world. The problem is that due to many scam projects it has banned cryptocurrency related ads and you can no longer run ICO ads on Facebook. But this is not the reason to reject using this platform at all.
Create a group on Facebook and highlight the news of your project there. Also, keep in mind that you can still advertise not the ICO itself, but the product that stands behind it.
Twitter also has some limitations in terms of ICO advertising, but this shouldn’t hold you back from using this platform as there are armies of cryptofans there, too.
Twitter has a bad reputation of a big informational dump. People write tons of short and meaningless messages there on a daily basis. However, there is still a way to stand out over this mess and to successfully grow the audience around your project.
Apart from paid advertising, there is also a way to increase the number of your followers for free. Follow the pages of the most influential people in the cryptocurrency area, monitor every sentence they share and whenever a new tweet arises write a comment of your own. Make sure that your comment has a value to the community. Share the links to the interesting articles or services that may be useful in the context of the message.
On Quora, search for the questions that are related to your product and write a detailed response to each one of them mentioning the link to your ICO website.
Pay specific attention to the threads that can be found via Google search as these may give you the biggest amount of visitors.
Quora doesn’t ban if you post the same answer in a number of threads, however, it’s a good practice to diversify the language as anyone can open your profile and check all the answers that you write. Also, make sure to use no more than 1 or 2 links in your answer, otherwise you may be banned.
Despite all the bans on crypto advertising, social media platforms remain a very powerful tool for ICO marketing. Even if you don’t manage to set up paid advertising, don’t despair as there are still many workarounds to promote your ICO.